Influencers have changed the game when it comes to marketing – these are people who have thousands, if not millions, of followers who look to them for inspiration and advice. They are seen as a trustworthy source for brand and product credibility, which is why you will see an image of them posing with a brand new Mulberry bag or enjoying a bottle of Echo Falls accompanied by the hashtag #ad.
The Body Shop has turned to influencers for its next campaign but no, it’s not Zoella or Tanya Burr that they’ve enlisted, it is Tuna, Toast and Mr Bagel who are a Chiweenie, Cavalier King Charles Spaniel and Chinchilla.
Picture the scene – you are sat at your desk typing furiously away, it is 9am and you have an 8 hour day ahead of you. You are feeling stressed because although that may seem like a long time there are just never enough hours in the day and you have deadlines you aren’t sure you are going to be able to meet.
Then you feel a wet nose press into your leg, you look down and see puppy dog eyes looking up at you as a tail wags frantically back and forth.
You instantly feel calmer – and after a 10 minute break in the fresh air (so you aren’t cleaning poop off the office floor) and giving your furry friend a tickle behind the ears – you feel ready to get back to work with renewed motivation. The result; you meet your deadlines and don’t feel drained at the end of the day.
If you were to form an opinion of Staffordshire Bull Terriers from what you read and see in the media, what would you say about them? You would *probably* picture a snarling dog with bared teeth, foaming at the mouth – because that is what they show us. You might then describe them as the dog that attacks anything that crosses their path – because that is what they tell us.
You couldn’t be further from the truth. Did you know that they are one of the only breeds to be described as a ‘Nanny dog’ by The Kennel Club because of how good they are with children and they actually come below Labradors on the list of dogs most likely to bite?
The sun was shining and we were heading to Ruscombe, where the streams are cool and the long grass tickles my tummy as I run through it chasing birds that I know I will never actually catch, as they swoop up and down, taunting me from the sky above my head.
Not only was I about to embark on my favourite part of the day, I was doing it with four of the humans I love the most. Life couldn’t really get much better!