The Power of Using Animals in Marketing

Influencers have changed the game when it comes to marketing – these are people who have thousands, if not millions, of followers who look to them for inspiration and advice. They are seen as a trustworthy source for brand and product credibility, which is why you will see an image of them posing with a brand new Mulberry bag or enjoying a bottle of Echo Falls accompanied by the hashtag #ad.

The Body Shop has turned to influencers for its next campaign but no, it’s not Zoella or Tanya Burr that they’ve enlisted, it is Tuna, Toast and Mr Bagel who are a Chiweenie, Cavalier King Charles Spaniel and Chinchilla.

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