Influencers have changed the game when it comes to marketing – these are people who have thousands, if not millions, of followers who look to them for inspiration and advice. They are seen as a trustworthy source for brand and product credibility, which is why you will see an image of them posing with a brand new Mulberry bag or enjoying a bottle of Echo Falls accompanied by the hashtag #ad.
The Body Shop has turned to influencers for its next campaign but no, it’s not Zoella or Tanya Burr that they’ve enlisted, it is Tuna, Toast and Mr Bagel who are a Chiweenie, Cavalier King Charles Spaniel and Chinchilla.
Been to the zoo, seen the animals and think you have experienced all it has to offer? Think again…it’s time to see its really wild side!
Every Friday night throughout June and July ZSL London Zoo open their gates after hours for Zoo Lates. So, on a sunny Friday night last month I joined hundreds of other party animals to experience a night, at the ultimate urban jungle, for myself.
Don your tiger onesie or have your face-painted as your favourite zoo creature and find out what the animals get up to after everyone should have gone home.