Turning 30

Photo by Johannes W on Unsplash

I woke up on the first morning of my 30s to the sound of the waves crashing against the beautiful shores of Arugam Bay. We were staying there to celebrate my birthday, halfway through three weeks travelling around the south of Sri Lanka.

Rewind 9 years ago to the day and I was waking up a 21-year-old as the sun rose over Kho Phangan following the Full Moon Party, with no recollection of having gone to sleep. My two friends were to the side of me with the party still going on behind us. It was definitely a birthday to remember.. what I can remember of it. So, I thought this milestone needed to be marked in a similar way – perhaps with a few less sangsom buckets.

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Newsrewired: November 2017

At the end of November, my colleague Andrew and I attended Newsrewired – a digital journalism conference hosted by journalism.co.uk at Reuters in Canary Wharf.

On the first of two days we watched as speakers from a variety of publications took to the stage to discuss various aspects of digital journalism – from storytelling for mobile to immersive video. This was then followed by an (optional) day of training.

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Looking back on 2017

Photo by NordWood Themes on Unsplash

I’ve felt a bit disheartened this year. Perhaps because I have celebrated the last birthday in my 20s with the realisation that I haven’t achieved all the things I would have liked to by now.

For me, life has sped up in places I didn’t expect it to and slowed down in those areas I thought should and would have progressed by now.

Of course 30 is just a number and nothing is really going to change on the day, I’m aware of that – but we can’t help but have aspirations marked by milestones.

That being said, it is a new year – a time, symbolically, for fresh starts and I still have 6 months until the big 3-0.

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Unpaid Work: a foot on the career ladder or exploitation?

Photo by Arnel Hasanovic on Unsplash

Did you know that there are currently an estimated 10 – 15,000 unpaid internships and that in many industries they have become the first step for many after graduation? A new survey by Social Mobility Commission found that three quarters of those asked backed a change to the law to stop this exploitation.

Just one of the problems with these unpaid internships: you can’t get a job because you haven’t got experience, you can’t get experience because you are unable to work for free.

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The Power of Using Animals in Marketing

Influencers have changed the game when it comes to marketing – these are people who have thousands, if not millions, of followers who look to them for inspiration and advice. They are seen as a trustworthy source for brand and product credibility, which is why you will see an image of them posing with a brand new Mulberry bag or enjoying a bottle of Echo Falls accompanied by the hashtag #ad.

The Body Shop has turned to influencers for its next campaign but no, it’s not Zoella or Tanya Burr that they’ve enlisted, it is Tuna, Toast and Mr Bagel who are a Chiweenie, Cavalier King Charles Spaniel and Chinchilla.

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