At the end of November, my colleague Andrew and I attended Newsrewired – a digital journalism conference hosted by journalism.co.uk at Reuters in Canary Wharf.
On the first of two days we watched as speakers from a variety of publications took to the stage to discuss various aspects of digital journalism – from storytelling for mobile to immersive video. This was then followed by an (optional) day of training.
Did you know that there are currently an estimated 10 – 15,000 unpaid internships and that in many industries they have become the first step for many after graduation? A new survey by Social Mobility Commission found that three quarters of those asked backed a change to the law to stop this exploitation.
Just one of the problems with these unpaid internships: you can’t get a job because you haven’t got experience, you can’t get experience because you are unable to work for free.
Influencers have changed the game when it comes to marketing – these are people who have thousands, if not millions, of followers who look to them for inspiration and advice. They are seen as a trustworthy source for brand and product credibility, which is why you will see an image of them posing with a brand new Mulberry bag or enjoying a bottle of Echo Falls accompanied by the hashtag #ad.
The Body Shop has turned to influencers for its next campaign but no, it’s not Zoella or Tanya Burr that they’ve enlisted, it is Tuna, Toast and Mr Bagel who are a Chiweenie, Cavalier King Charles Spaniel and Chinchilla.
I was always a bit of a daddy’s girl growing up – bar, perhaps, during my rebellious teenage years when I wanted to be an independent woman who knew better than anyone else and did the exact opposite of what she was told to do.
But, I have found that, the older I get, the more I understand where my parents were coming from and that, yes, they were right… *some* of the time (although I might not tell them that part!) And, actually, I now appreciate the time I do get to spend with them.