Influencers have changed the game when it comes to marketing – these are people who have thousands, if not millions, of followers who look to them for inspiration and advice. They are seen as a trustworthy source for brand and product credibility, which is why you will see an image of them posing with a brand new Mulberry bag or enjoying a bottle of Echo Falls accompanied by the hashtag #ad.
The Body Shop has turned to influencers for its next campaign but no, it’s not Zoella or Tanya Burr that they’ve enlisted, it is Tuna, Toast and Mr Bagel who are a Chiweenie, Cavalier King Charles Spaniel and Chinchilla.
I was always a bit of a daddy’s girl growing up – bar, perhaps, during my rebellious teenage years when I wanted to be an independent woman who knew better than anyone else and did the exact opposite of what she was told to do.
But, I have found that, the older I get, the more I understand where my parents were coming from and that, yes, they were right… *some* of the time (although I might not tell them that part!) And, actually, I now appreciate the time I do get to spend with them.
Picture the scene – you are sat at your desk typing furiously away, it is 9am and you have an 8 hour day ahead of you. You are feeling stressed because although that may seem like a long time there are just never enough hours in the day and you have deadlines you aren’t sure you are going to be able to meet.
Then you feel a wet nose press into your leg, you look down and see puppy dog eyes looking up at you as a tail wags frantically back and forth.
You instantly feel calmer – and after a 10 minute break in the fresh air (so you aren’t cleaning poop off the office floor) and giving your furry friend a tickle behind the ears – you feel ready to get back to work with renewed motivation. The result; you meet your deadlines and don’t feel drained at the end of the day.
April started as it does every year with April Fools Day, but this year the jokes seemed to fall a little flat – perhaps because so many things recently would have been the perfect April Fool, except that they weren’t. Donald Trump really is President of America, The Daily Mail really did put this on their front page, we really have left the EU and there really was some absurd threat of war with Spain over Gibraltar.
But, that aside, April has been another great month for content…here are a few of my favourites: